We at Johnson Hicks Marine have been looking forward to this site for a long time. We designed this site to have the same support and products as our "Brick and Mortar" locations in Santa Cruz and Sausalito, California.

Johnson Hicks Marine has been in the marine electronics business for over 25 years building the knowledge and expertise to be able to offer support and advice to a wide range of customers over the last couple of decades.

Johnson Hicks Marine in one of the only dealerships on the west coast that is involved in every facet of the marine electronics industry. From retail to wholesale, E-commerce to distribution, Repair to installations and from Government to Law Enforcement. We have installers at each of our stores that are fully certified by each brand that we sell along with the National Marine Electronics Association.

We feel the biggest benefit from our wide reach in the industry is that we have gained such a vast knowledge of troubleshooting and setup that when you contact us about an issue we are able to handle that issue not just from a book but from experience.  

All of our installers at our locations have been in the trade for over 25 years, the reason that this comes into play is that our company rarely finds a project that we cannot take on. For any installations please call either location for complete details. Santa Cruz (831-475-3383) or Sausalito (415-331-3166)

We are also active in the support of many organizations that benefit our industry as a whole. That support is through the Golden Gate Salmon Association, Coastside Fishing Club, Kokanee Power, Tuna Bite, and the Santa Cruz Commercial Fishing Association. Our continued support of these associations is how we at Johnson Hicks feel is the only way protect the fishing sanctuaries that we all enjoy year after year.

We know that our commitment to the industry is what builds relationships with our customers not just selling them products at the least expensive price on the internet.  We know from our consistent presence in the industry that a price cannot be put on the peace of mind you have when you purchase marine electronics from Johnson Hicks Marine.

By purchasing from Johnson Hicks Marine, you are purchasing from a factory certified dealer. We know that there are a lot of sites on the web that will most likely be less than us, but if that site buys from a distributer, which most of them do, they would not be able to offer their customer the benefits of buying from a factory dealer. Some of those benefits include a minimum of a 1 (one) year extension to the factory warranty. Full communication of product updates, software updates and new additions to product lines and the biggest benefit we feel is that in the unlikely event of a warranty issue, you will just call us and we can handle the situation. If you were to buy from a non-factory dealer you would be sent to call the manufacturer for the issue to be resolved. Once again we are not just selling you a product and moving on but supporting you for the duration that you have the product. Also with purchasing from Johnson Hicks.com you will have access to our outstanding customer support that has built our stellar reputation in the marine electronics industry.

Pricing:  The pricing of this site is going to be very close to the pricing that we have in our 2 stores in the Bay Area. The reason that we are not “bottoming” out our prices here on the web is that we feel that we owe it to our customers that have been supporting our 2 locations for the past 25 years deserve to have the same pricing whether you found us on the web or walk into any of our stores.